3
月初图片界巨头Corbis宣布在将在年底前放弃旗下的全资微图图片网站 -- Snapvillage,其业务和客户将移至Veer Marketplace 。Corbis宣称将在今后将大部分Snapvillage 的图片转移到Veer Marketplace 。不过我估计按Corbis的Veer Marketplace 微图业务开张方案,转移工作搞不好要到年中才能开始,如果还是以前Snapvillage那种做派,估计还要晚。Snapvillage宣称用户可以继续在Snapvillage上片,从现在到Veer Marketplace 微图业务开张这段时间的所有新图片都会转移到Veer.

简单谈谈我的感觉:
1. Corbis终于尝到不重视微图市场的后果了,Snapvillage的关闭意味着Corbis两年微图市场的努力基本宣告失败。
2. 这年头新的微付图片库取得成功的机率已经大大降低了。
3. 模式对于成功相当关键。直付交易和摄影师自定义价格(选择),Snapvillage的两个特色,最终被证明不被市场所接受。
4. Veer Marketplace到底能怎样,还有待进一步了解和观察。不过,Veer 跟Istockphoto 同处一个地方,看来Gettyimage和Corbis这两大巨头是铆上了,不知道将来有没可能上演微图的双龙会?其实我一直觉得Corbis没必要自己去弄个平台来做微图,学Gettyimage那样,直接收购现成的微付图片库也许更有效。不过,对Corbis的动态不了解,不知道它这方面以前是否有过啥动作。

顺便说一句,Gettyimage和Corbis对今后微图市场的预期还是蛮好的,而且目前这种金融风暴的情况下,据说整个微图市场的销售还是增长的。这两点可是个利好,对我等供图者而言,今后微图还是可为的,呵呵。



Snapvillage公告的链接:

http://blog.snapvillage.com/2009/02/05/expanding-the-opportunity-for-snapvillage-contributors/


================================================================
附上2月5日Snapvillage通知mail的原文:
================================================================

New Opportunity at Veer Marketplace  
    
    
Dear SnapVillage Contributor,

As a contributor you know how fast microstock is growing. So do we! Corbis anticipates that within the next few years, microstock photography will represent more than 25% of the overall stock photography market. We are committed to taking a significant share of this market and providing photographers a leading brand and website to reach customers looking for affordable, quality photography and a great web experience.

We have learned a lot from SnapVillage, and we recognize that as the market has rapidly evolved over the past two years, we need a bigger, better offering to achieve success in microstock.

So today we’re excited to be sharing our plans to roll SnapVillage into a new microstock offering on Veer, which Corbis acquired in 2007. Veer is a highly successful stock agency specializing in creative rights managed (RM) and royalty free (RF). It has a large, established, global customer base, strong brand loyalty and an industry-leading website supported by winning marketing campaigns. These elements provide an ideal platform to rapidly build our microstock business and to help you sell more. We plan to build on SnapVillage’s assets to launch a new microstock-specific section at Veer called Veer Marketplace.

  
What does this mean for SnapVillage?  
In the months ahead, we’ll be inviting SnapVillage contributors and customers to Veer Marketplace. Once Veer Marketplace is launched and fully operational, it will become Corbis’ only microstock brand and SnapVillage will be phased out by the end of the year.


What does this mean for you?  
Good news! In the months ahead, we’ll be inviting SnapVillage contributors and customers to Veer Marketplace. Marketplace will offer contributors efficient uploading capabilities, a great user experience and your work will be showcased and marketed within the amazing award-winning design and community for which Veer is recognized. (There will also be other good stuff too but we can’t reveal all our secrets before launch!).


When does Veer Marketplace launch?  
Veer Marketplace will launch in two phases with a small sampling of affordable images that can be purchased a la carte in late February, followed by a full launch mid year with contributor upload capabilities and credit-based pricing and subscriptions. You can read more details about this in the attached FAQ.

It will take time to complete this process so please bear with us. By mid-year you’ll have the chance to sell your work to a whole new crowd of people and become part of the Veer community.


Questions?  
Want to learn more about Veer? Wondering if there is anything you need to do? Please read the Contributor FAQ to learn more about Veer Marketplace.

We also invite you to join the conversation about Veer Marketplace. We’d love to hear from you so register and create a profile to make sure as Veer Marketplace grows, we continue to meet your needs.


Please don’t hesitate to contact us at marketplacesubmissions@veer.com if you have any questions


Tags: | 引用(0)
neo3721 Email
2009/03/04 18:15
非常感谢rod兄提供的业界动态~辛苦了!
mxk
2009/02/24 09:30
不错的文章,受教了!
hyugo
2009/02/24 09:07
谢谢rod兄为我们提供微图的最新动态
分页: 1/1 第一页 1 最后页